Clusterization in Tourism Development Level's Assessment of  Regions: Example of Ukraine

Nestor Shpak; Ihor Kulyniak; Ihor Novakivskyi; Ihor Oleksiv

doi:10.29036/jots.v14i26.444

Authors

Nestor Shpak Lviv Polytechnic National University, Lviv, Ukraine https://orcid.org/0000-0003-0620-2458
Ihor Kulyniak Lviv Polytechnic National University, Lviv, Ukraine https://orcid.org/0000-0002-8135-4614
Ihor Novakivskyi Lviv Polytechnic National University, Lviv, Ukraine https://orcid.org/0000-0003-0841-3603
Ihor Oleksiv Lviv Polytechnic National University, Lviv, Ukraine https://orcid.org/0000-0001-7387-6933

DOI:

https://doi.org/10.29036/jots.v14i26.444

Keywords:

tourism, cluster analysis, weighting factors, penalty function, standardization of indicators

Abstract

Tourism development is uneven, which is related to the level of socio-economic development of territories, peculiarities of historical and cultural processes, resource provision, etc., which determines the need to study the structure of the tourist market based on spatial polarization based on statistical methods. The study aims to identify disparities in tourism development in Ukraine's regions and to group them according to indicators that characterize tourism's development level. To solve the problem, the authors used a modified cluster analysis method. The article presents the author's approach, which, unlike the existing ones, allows taking into account clarifying weighting factors and corrective penalty functions for each indicator to minimize probabilistic influences when determining the distance between objects. The uneven development of the tourism sector in the regions of Ukraine was revealed. As a result, six clusters were distinguished based on indicators of tourism development in the regions of Ukraine as of 2020, and the peculiarities within each cluster were found. State authorities can use the research results to ensure the comprehensive development of territories by forming effective regional tourism strategies and promoting the development of the most promising tourism destinations and products.

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Author Biographies

Nestor Shpak, Lviv Polytechnic National University, Lviv, Ukraine

Email: nestor.o.shpak@lpnu.ua

Professor at the Department of Management and International Business, Institute of Economics and Management, Lviv Polytechnic National University. His scientific activities are focused on the circular economy, innovation, marketing, industry 4.0, intellectualization, and digitalization.

Ihor Kulyniak, Lviv Polytechnic National University, Lviv, Ukraine

Email: ihor.y.kulyniak@lpnu.ua

Associate professor at the Department of Management of Organizations, Institute of Economics and Management, Lviv Polytechnic National University. His scientific activities are focused on tourism, investment and innovation management, financial and economic security, risk management, and marketing management.

Ihor Novakivskyi, Lviv Polytechnic National University, Lviv, Ukraine

Email: ihor.i.novakivskyi@lpnu.ua

Professor at the Department of Management of Organizations, Institute of Economics and Management, Lviv Polytechnic National University. His scientific activities are focused on information and communication management, the information potential of the enterprise, and economic and mathematical models in management.

Ihor Oleksiv, Lviv Polytechnic National University, Lviv, Ukraine

Email: ihor.b.oleksiv@lpnu.ua

Professor at the Department of Management and International Business, Institute of Economics and Management, Lviv Polytechnic National University. His scientific activities are focused on corporate social responsibility, economic complexity, and strategic management.