SALMAN, Ahmad; AHMAD, Fiaz; UL RASHID, Haroon; ZAINUDDIN, Muhammad Nizam. Fear by Design: How Language, Communication and Narratives Shape Perceived Risk and Influence Tourism Behaviour. Journal of Tourism and Services, [S. l.], v. 17, n. 32, p. 116–140, 2026. DOI: 10.29036/jbmjqb05. Disponível em: https://www.jots.cz/index.php/JoTS/article/view/1413. Acesso em: 25 jun. 2026.